CPSRenewal.com on Using Twitter to Engage Citizens

The private sector is using Twitter as – among other things – a new support channel through which they can respond to the needs of consumers who may not use (or benefit from) their conventional support methods.

Twitter is turning out to be a pretty powerful marketing and support tool. But what about in the Public Sector? While every social media tool has its dangers, the time has come to ask if the Government of Canada can benefit from engaging citizens via Twitter.

Additionally – and more importantly – it is time to think about what harm will be done if the Public Service doesn’t get on the Twitter train.

Want answers? Read this great article from CPSRenewal.com.